New StockTwits Sign-Up Page

This is the current re-design I've done for StockTwits. The main goal was to increase user sign-ups. Since our launch of the new sign-up page in January of 2014, each week we increase sign up rates of about 3% (during weekdays its about 500-700 new sign ups a day) Also our daily active user retention increases around 3% each week.

Our plan of action was to make the site simple, modern, and the sign-up flow easy to navigate and reducing as many user errors as possible.

 

Before and After

Preliminary sketches/concepts.

Sign Up Flow. 1, 2, Done (signed-up)

Error Use Cases

We guide the user in a very quick, easy, stream line process to help correct their mistakes quickly. Making our sign up easy, fast, and not frustrating.